#International Standard Book Number (ISBN)
9781292089669; paperback; 1292089660; paperback

#Cataloging Source
OCLC; eng; UiTM; rda

#Local Call Number
HF5415; .P75 2017

#Title Statement
Principles of Marketing; An Asian Perspective; Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong

#Edition Statement
Fourth Edition

#Production, Publication, Distribution, Manufacture, and Copyright Notice
Harlow, Essex, England; Pearson Education Limited; 2017

#Production, Publication, Distribution, Manufacture, and Copyright Notice
©2017

#Physical Description
xxiv, 750 pages; illustrations (some colour); 27 cm

#Content Type
rdacontent; text

#Media Type
rdamedia; unmediated

#Carrier Type
rdacarrier; volume

#Bibliography, Etc. Note
Includes bibliographical references and index

#Summary, Etc.
Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today's key marketing challenge: to creat

#Study Program Information Note
AP; Faculty of Architecture, Planning and Surveying; BA; Faculty of Business Management; FiTA; Faculty of Film, Theatre & Animation; RES312; Principles and Practice of Marketing; MKT420; Principle and practices marketing; FF114; DIPLOMA IN ARTS MANAGEMENT; AP115; Diploma in Estate Management; BA244; Bachelor Of Business Administration (Hons.) Operations Management; FFM112; ARTS MARKETING

#Language Note
Text in english

#Subject Added Entry - Topical Term
Marketing

#
Business & Economics; Industrial Management; Asia

#Added Entry - Personal Name
Kotler, Philip; Armstrong, Gary; Swee, Hoon Ang; Chin, Tiong Tan; Oliver Hon-Ming, Yau; author; author; author; author; author

#Record ID
964550

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